Sup, Amber, I want to…
My experience at a glance
🤓 Creator of School of Deep Cuts – online release planning course
💿 Previous label marketer and brand strategist
🏆 Work awarded by Cannes, Webbys, SXSW Innovation, Clio’s, One Club, Shorty’s
📈 Taught emerging artists how to build fans for Spotify
✉️ Launched Deep Cuts, a music marketing newsletter used by more than 10,000 industry pros. Featured in Billboard and Hypebot
📚 Taught 1,200 students how to build an audience like Macklemore through Skillshare
📲 Wrote Content Strategy 101 for Google’s education app, Google Primer that has 90K downloads
🎤 Interviewed by Spotify, SoundCloud, Water & Music, Music Business Podcast, Your Morning Coffee, Hypebot, Beatstars, and Music Entrepreneur Club
✈️ Worked in NYC, LA, Seoul, Melbourne
Deep Cuts blog & TV
A treasure trove of industry secrets, resources and strategies to market your music written by former label exec, Amber Horsburgh.
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Amber is not only knowledgeable and adept at presentation, she’s super accessible and responsive to questions.
And being part of a school (as opposed to just sitting alone in my office watching YouTube videos) I feel like I’m part of a community of people with similar goals and varying levels of expertise who are willing to share experiences and help each other out.
Becky Hoffman
Artist Manager, USA
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