Allow yourself a $1,000 budget for music promotion.
Make sure to spend money only on assets that make an impact;
Find ways to promote everything else for free
Live Mon. Feb 27 @ 9 AM LA/ 12 PM NYC/ 5 PM UK
Social media is where artists are discovered.
Your music needs to be seen through feeds.
When you’re stuck on what to post, get around these social media tactics.
Live Tue. Mar 14 @ 8 AM LA/ 11 AM NYC/ 4 PM UK
Former SVP for Strategy at Downtown Records and founder of Deep Cuts - an online course that teaches independent musicians how to get their music heard by millions by using major label tactics.
Amber has spent 10+ years developing strategies for global music brands, labels, and artists including Interscope, Atlantic, Spotify, YouTube Music, Chet Faker, Smino, Mura Masa and Miike Snow.
Allday
Ant Beale
Autre Ne Veut
Brett Dennen
Chet Faker
Cold War Kids
Cub Sport
Electric Guest
Elohim
Goldroom
Miike Snow
Mura Masa
Nba YoungBoy
Niia
Nombe
Smino
SOFI TUKKER
Tei Shi
Tkay Maidza
The Academic
The Starting Line
Tommy Genesis
White Denim
YACHT
Spotify
SoundCloud
YouTube Music
Sonos
Google Play
MTV
Downtown Records
Atlantic
Interscope
The Fanbase Accelerator is now open for July 2022 cohort enrollments.
This 4-week intensive program promises independent artists will get their music on playlists, radio, or in media. Or your money back.
You've got killer tracks. The look is great. You know what you want. But, you just don't know how to explain it that gets other people excited. We fix that.
Get the exact pitch template that took one student from booking 5 shows in 10 years to 10 shows in 1 month.
If you get to release day overwhelmed, get my release blueprint used at Atlantic, Interscope, and Downtown Records to cruise into New Music Friday confident.
Learn the 7-fan system that puts you on the fastest path to get your music heard by millions by working with industry gatekeepers at radio, venues & Spotify.
"The School of Deep Cuts is a massive cheat sheet."
- Corbu (Band, NYC)
SEEEE YA THERE x
© Copyright 2021 Amber Horsburgh. All rights reserved.