Learn from someone who's built artists from the ground up

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Allow yourself a $1,000 budget for music promotion.

Make sure to spend money only on assets that make an impact;

Find ways to promote everything else for free

Live Mon. Feb 27 @ 9 AM LA/ 12 PM NYC/ 5 PM UK

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Social media is where artists are discovered. 

Your music needs to be seen through feeds.

When you’re stuck on what to post, get around these social media tactics.

Live Tue. Mar 14 @ 8 AM LA/ 11 AM NYC/ 4 PM UK

Your presenter

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Amber Horsburgh

Former SVP for Strategy at Downtown Records and founder of Deep Cuts - an online course that teaches independent musicians how to get their music heard by millions by using major label tactics.

Amber has spent 10+ years developing strategies for global music brands, labels, and artists including Interscope, Atlantic, Spotify, YouTube Music, Chet Faker, Smino, Mura Masa and Miike Snow.

Previous & Current Clients


Ant Beale

Autre Ne Veut

Brett Dennen

Chet Faker 

Cold War Kids 

Cub Sport 

Electric Guest



Miike Snow

Mura Masa

Nba YoungBoy





Tei Shi

Tkay Maidza

The Academic

The Starting Line

Tommy Genesis

White Denim




YouTube Music 


Google Play


Downtown Records



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Want more?

Join our intensive course.

The Fanbase Accelerator is now open for July 2022 cohort enrollments.

This 4-week intensive program promises independent artists will get their music on playlists, radio, or in media. Or your money back.


Nail your brand

You've got killer tracks. The look is great. You know what you want. But, you just don't know how to explain it that gets other people excited. We fix that.


Write pitches that get responses

Get the exact pitch template that took one student from booking 5 shows in 10 years to 10 shows in 1 month.


Build a release timeline that scales

If you get to release day overwhelmed, get my release blueprint used at Atlantic, Interscope, and Downtown Records to cruise into New Music Friday confident.


Get your music heard by millions

Learn the 7-fan system that puts you on the fastest path to get your music heard by millions by working with industry gatekeepers at radio, venues & Spotify.

Sign Up Now! 👉

"The School of Deep Cuts is a massive cheat sheet."

- Corbu (Band, NYC)