I am an artist coach, marketer and founder of Deep Cuts, an education platform for musicians.

I’ve spent my career developing strategy for artists and music brands. I’ve led teams and trained others to do the same in NYC, LA, Seoul & Melbourne. 

Prior to founding Deep Cuts I spent a decade as an executive in the music business in New York and Los Angeles. My clients included Interscope, Atlantic, Downtown Records, Spotify, SoundCloud, YouTube Music, and Google Play.

In working so closely with artists, I observed how quickly people overlook the process of getting people to hear your music.

The School of Deep Cuts is the sum of every tool, case study, and quick tip I know and have successfully used to break artists.