I am an artist coach, marketer and founder of Deep Cuts, an education platform for musicians.
I’ve spent my career developing strategy for artists and music brands. I’ve led teams and trained others to do the same in NYC, LA, Seoul & Melbourne.
Prior to founding Deep Cuts I spent a decade as an executive in the music business in New York and Los Angeles. My clients included Interscope, Atlantic, Downtown Records, Spotify, SoundCloud, YouTube Music, and Google Play.
In working so closely with artists, I observed how quickly people overlook the process of getting people to hear your music.
The School of Deep Cuts is the sum of every tool, case study, and quick tip I know and have successfully used to break artists.
Allday
Ant Beale
Autre Ne Veut
Brett Dennen
Chet Faker
Cold War Kids
Cub Sport
Electric Guest
Elohim
Goldroom
Miike Snow
Mura Masa
Nba YoungBoy
Niia
Nombe
Smino
SOFI TUKKER
Tei Shi
Tkay Maidza
The Academic
The Starting Line
Tommy Genesis
White Denim
YACHT
Spotify
SoundCloud
YouTube Music
Sonos
Google Play
MTV
Atlantic Records
Interscope Records
Downtown Records