Music Marketing 101:

How major labels promote records and how you can do it yourself.

LIVE ON MAY 10, 11 & 13

Can't attends live? That's cool. A replay will be made available via email for 24 hours post event.

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During this live workshop, you'll learn:

What major labels do to break new artists

How to scale down label strategys to small budgets

Where labels focus when developing new artists

How to apply their strategies to your project

Building an audience on Less than 30 mins p/day

How to make marketing independently manageable

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Go into your next release with a plan

This intensive training combines 10+ years of experience marketing records for labels like Interscope, Downtown, and Atlantic.

If you're a career artist who doesn't have the luxury of label staff in every territory pushing your records, come to this workshop.

I'll show you exactly what you get at a label marketing department. Plus how you can apply their strategies to your next project in one short 90-min seminar.

This value-packed intensive training is FREE and includes:

  • How to reach a wider audience
  • How to get new fans to discover your music
  • Where to focus to make the biggest impact
  • Low-cost promotion ideas to drive streams
  • How to build an online fan base
  • Where to spend your first $500 on marketing

“What if I can't attend the live webinar?”

You don't have to be prsent for the live workshop to get all the benefits from this intensive training. Enroll and watch the replay video - you'll receive the entire presentation via email, along with the slides, and 48-hour access to me to answer your questions.

Sweet, I'm in!

Learn from someone who's built artists to 10M monthly listeners from the ground up

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Amber Horburgh

I've spent my career developing strategies for artists and music brands. I've led teams and trained others to do the same in NYC, LA, Seoul & Melbourne.

I launched the School of Deep Cuts, my signature online program that teaches emerging artists how to build an audience and profile. It combines every tool, case study, and best practice I have successfully used to break artists.

Previous & Current Clients


Ant Beale

Autre Ne Veut

Brett Dennen

Chet Faker 

Cold War Kids 

Cub Sport 

Electric Guest



Miike Snow

Mura Masa

Nba YoungBoy





Tei Shi

Tkay Maidza

The Academic

The Starting Line

Tommy Genesis

White Denim




YouTube Music 


Google Play


Downtown Records



Amber Horsburgh's career at a glance

🤓 Creator of School of Deep Cuts - online release planning course

💿 Previous label marketer and brand strategist

🏆 Work awarded by Cannes, Webbys, SXSW Innovation, Clio’s, One Club, Shorty’s

📈 Taught emerging artists how to build fans for Spotify

✉️ Launched Deep Cuts, music marketing newletter used by more than 10,000 industry pros. Featured in Billboard and Hypebot

📚 Taught 1,200 students how to build an audience like Macklemore through Skillshare

📲 Wrote Content Strategy 101 for Google’s education app, Google Primer that has 90K downloads

🎤 Interviewed by Spotify, SoundCloud, Water & Music, Music Business Podcast, Your Morning Coffee, Hypebot, Beatstars and Music Entrepreneur Club

✈️ Worked in NYC, LA, Seoul, Melbourne

📸 Find me on Instagram

Choose Your Date


May 10, 2021

3 PM LA. / 8 AM Sydney (May 11)

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May 11, 2021

9 AM London / 6 PM Sydney


May 13, 2021

5 PM LA / 10 AM Sydney (May 14)