What major labels do to break new artists
How to scale down label strategys to small budgets
Where labels focus when developing new artists
How to apply their strategies to your project
Building an audience on Less than 30 mins p/day
How to make marketing independently manageable
This intensive training combines 10+ years of experience marketing records for labels like Interscope, Downtown, and Atlantic.
If you're a career artist who doesn't have the luxury of label staff in every territory pushing your records, come to this workshop.
I'll show you exactly what you get at a label marketing department. Plus how you can apply their strategies to your next project in one short 90-min seminar.
“What if I can't attend the live webinar?”
You don't have to be prsent for the live workshop to get all the benefits from this intensive training. Enroll and watch the replay video - you'll receive the entire presentation via email, along with the slides, and 48-hour access to me to answer your questions.
I've spent my career developing strategies for artists and music brands. I've led teams and trained others to do the same in NYC, LA, Seoul & Melbourne.
I launched the School of Deep Cuts, my signature online program that teaches emerging artists how to build an audience and profile. It combines every tool, case study, and best practice I have successfully used to break artists.
Autre Ne Veut
Cold War Kids
The Starting Line
🤓 Creator of School of Deep Cuts - online release planning course
💿 Previous label marketer and brand strategist
🏆 Work awarded by Cannes, Webbys, SXSW Innovation, Clio’s, One Club, Shorty’s
📈 Taught emerging artists how to build fans for Spotify
✉️ Launched Deep Cuts, music marketing newletter used by more than 10,000 industry pros. Featured in Billboard and Hypebot
📚 Taught 1,200 students how to build an audience like Macklemore through Skillshare
📲 Wrote Content Strategy 101 for Google’s education app, Google Primer that has 90K downloads
🎤 Interviewed by Spotify, SoundCloud, Water & Music, Music Business Podcast, Your Morning Coffee, Hypebot, Beatstars and Music Entrepreneur Club
✈️ Worked in NYC, LA, Seoul, Melbourne
📸 Find me on Instagram @deepcuts.co