The School of Deep Cuts enrollment is closed

You just missed it! The School of Deep Cuts is open twice per year. Join the waitlist to save your spot.

BY THE END YOU'LL HAVE

  • A structured approach to release planning with checklists, templates, and exercises used by top indie & major labels.
  • Breakdowns for different marketing budgets, along with a customizable budgeting tool for your unique priorities.
  • Current and real world examples, research, and case studies backed by data to empower every decision you make.
  • Accountability through bi-weekly group coaching Zooms to keep you on pace.
  • Access to a global community of artists, managers, and marketers to build your network.
CORBU

The school of Deep Cuts is a massive cheat sheet.

- Corbu, Artist, USA
Shelley Segal

I read a lot of blogs...and your course is the first time where I’ve found something that breaks past that level and gives me new insight.

- Shelley Segal, Singer/Songwriter, Australia
Becky Hoffman

Amber is not only knowledgeable and adept at presentation, she's super accessible and responsive to questions.

- Becky Hoffman, Artist Manager, USA
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ABOUT AMBER

I’ve spent my career developing strategy for artists and music brands. I’ve led teams and trained others to do the same in NYC, LA, Seoul & Melbourne.

The School of Deep Cuts is the sum of every tool, case study, best practice and quick tip I know and have successfully used to help break artists.

Previous & Current Clients

ALLDAY • ANT BEALE • AUTRE NE VEUT • BRETT DENNEN • CHET FAKER • COLD WAR KIDS • CUB SPORT • ELECTRIC GUEST • ELOHIM • GOLDROOM • MIIKE SNOW • MURA MASA • NBA YOUNGBOY • NIIA • NOMBE • SMINO • SOFI TUKKER • TEI SHI • TKAY MAIDZA • THE ACADEMIC • THE STARTING LINE • TOMMY GENESIS • WHITE DENIM • YACHT

DIRECT ACCESS

Get a coach who’s built artists to 10M monthly listeners from the ground up.

I get emails every day like this asking if I am taking on any clients, and the answer is no. 

Right now my attention is solely on Deep Cuts members to ensure they arrive to on release day feeling confident, empowered and in control of their rollout.

This program is not a content dump and see ya later.

For a full year you’ll have bi-weekly group coaching with me and daily access via private group. We get personal, we work through your pain points, and bring in expert guests in digital marketing, content strategy, PR and other facets of marketing to make sure you’re 100% confident in your strategy.

If you want to work with me, this is how you do it (and you’ll pay a 1/10th of consultant rates for it).

WHO IT'S FOR
Artists
New
Managers
WHO IT'S NOT FOR
Label
Marketers
Seasoned
Managers
There’s certainly seasoned marketers and executives in the course who get a ton of value however, it was not built for them. I designed the School of Deep Cuts to share how top indie & major labels market music based on my own 10+ years experience working for and with labels like Downtown Records, Interscope, Atlantic and others.  This information is usually exclusive to industry gatekeepers so, if you work at a label these methods might look familiar to you. This course is a comprehensive intro to the fundamentals of music marketing. As such, artists and emerging managers have the best time and get the best results.

FEATURED IN

Good things come to those who wait...

You’ll get early access, free training sessions, plus exclusive offers available only to those who get on the list early.

 

The School is open twice per year. The last intake closed on May 23rd, 2021. Sign up to get in next time.