Increase your audience by 7x using major label secrets

LIVE August 9

4 PM LA • 7 PM NY • 9 AM Sydney (August 10)

During this workshop,

you'll learn to:

Build a fan base without spending all your time on social media

Create a simple & executable social media strategy

Promote your releases on specific channels without paid media and paid advertising


Go into your next release

with a plan

This intensive training combines 10+ years of experience marketing records for labels like Interscope, Downtown, and Atlantic.

If you’re already stretched too thin, you can't afford to waste time on marketing tactics that don't move the needle, come to this workshop.

I'll show you an action plan on how to build your audience. A blueprint to promote your next release. Plus a clarity on where to focus if you only had 30 mins per day to get your music heard

This value-packed intensive training is FREE and includes:

  • How to not waste too much on FB ads.
  • Sustainable growth strategies
  • Where to focus to make the biggest impact
  • Low-cost promotion ideas to drive streams
  • How to get your music in front of millions
  • Leveraging radio, sync, playlisting, shows and PR

“What if I can't attend live?”

No dramas. Sign up to the class and you will receive the replay valid for

72 hours. Watch at your leisure.

Your Presenter

Emily Williams

Emily Williams is a music marketer based in New York City and VP of Marketing at Ansatz Music Group, a new music marketing and strategy group founded in 2021.

Prior to joining Ansatz, Emily was a marketing director at mtheory and Downtown Records, where she led marketing strategy across a diverse artist roster. Emily is proud to have worked with a slate of incredible acts over the course of her career including Petit Biscuit, Milky Chance, Chet Faker, Cold War Kids, and Tei Shi.

She is a graduate of New York University's Clive Davis Institute of Recorded Music.

Learn from someone who's built artists to

10M monthly listeners from the ground up

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Amber Horsburgh

Former SVP of Strategy at Downtown Records and founder of Deep Cuts - an online course that teaches independent musicians how to get their music heard by millions by using major label tactics.

Amber has spent 10+ years developing strategies for global music brands, labels, and artists including Interscope, Atlantic, Spotify, YouTube Music, Chet Faker, Smino, Mura Masa and Miike Snow.

Previous & Current Clients


Ant Beale

Autre Ne Veut

Brett Dennen

Chet Faker 

Cold War Kids 

Cub Sport 

Electric Guest



Miike Snow

Mura Masa

Nba YoungBoy





Tei Shi

Tkay Maidza

The Academic

The Starting Line

Tommy Genesis

White Denim




YouTube Music 


Google Play


Downtown Records



Amber Horsburgh's career at a glance

🤓 Creator of Fanbase Accelerator - online course teaching independent musicians how to get their music heard by millions

💿 Previous label marketer and brand strategist

🏆 Work awarded by Cannes, Webbys, SXSW Innovation, Clio’s, One Club, Shorty’s

📈 Taught emerging artists how to build fans for Spotify

✉️ Launched Deep Cuts, a music marketing newsletter used by more than 10,000 industry pros. Featured in Billboard and Hypebot

📚 Taught 1,200 students how to build an audience like Macklemore through Skillshare

📲 Wrote Content Strategy 101 for Google’s education app, Google Primer which has 90K downloads

🎤 Interviewed by Spotify, SoundCloud, Water & Music, Music Business Podcast, Your Morning Coffee, Hypebot, Beatstars, and Music Entrepreneur Club

✈️ Worked in NYC, LA, Seoul, Melbourne

📸 Find me on Instagram

Workshop Testimonials

Want more?

Join our intensive course.

The Fanbase Accelerator is now open for July 2022 cohort enrollments.

This 4-week intensive program promises independent artists will get their music on playlists, radio, or in media. Or your money back.


Nail your brand

You've got killer tracks. The look is great. You know what you want. But, you just don't know how to explain it that gets other people excited. We fix that.


Write pitches that get responses

Get the exact pitch template that took one student from booking 5 shows in 10 years to 10 shows in 1 month.


Build a release timeline that scales

If you get to release day overwhelmed, get my release blueprint used at Atlantic, Interscope, and Downtown Records to cruise into New Music Friday confident.


Get your music heard by millions

Learn the 7-fan system that puts you on the fastest path to get your music heard by millions by working with industry gatekeepers at radio, venues & Spotify.

Sign Up

"The School of Deep Cuts is a massive cheat sheet."

- Corbu (Band, NYC)