Increase your audience by 7x using major label secrets in 30 mins per day

Independent artists only, please.


6 reasons why your audience isn’t growing.

  • Wasting too much on FB ads. Spotify pays you $0.001 - $0.005 per stream. FB ads cost you up to $1 per new listener. This is an unsustainable ROI.
  • You’re only trying to find 1,000 true fans. If you only focus on reaching existing fans, you can’t find new ones.
  • Worried about the algorithm over the art. In forecasting the algorithm you forget the creative, collaborative part of marketing.
  • Stop posting social content. When you make great social media content, it helps Facebook & TikTok build their businesses. Not yours.
  • Your music is great, your marketing ain't. Your skills that make your music great, aren’t what builds your audience.
  • Focusing on the wrong things. If you’re already stretched too thin, you can't afford to waste time on marketing tactics that don't move the needle.

Program outline. November, 2021.

Nov. 4

92 years of major label secrets in 60 mins

Nov. 9

Exactly what to do for your next release

Nov. 11

Remove mistakes that limit your growth

Walk away with...

  • 1. An action plan on how to build your audience
  • 2. A blueprint to promote your next release
  • 3. Clarity on where to focus if you only had 30 mins per day to get your music heard


Amber Horsburgh is a music marketer & artist coach with 12 years of experience in NYC, LA, and Melbourne. 

Her previous & current clients include Mura Masa, Chet Faker/Nick Murphy, Miike Snow, SOFI TUKKER, Cold War Kids, Tkay Maidza, Cub Sport, NBA YoungBoy, Smino, Tommy Genesis, Downtown/Interscope, Atlantic Records, Spotify, SoundCloud, YouTube Music, Sonos, and Google Play.

She’s the founder of Deep Cuts, a platform that teaches independent artists how to get their music heard by millions using major label strategies.