$1,000 CHALLENGE:
Indie Artists' Roadmap to Budgeting
What does a $1,000 music marketing budget in 2023 look like?
Maximise every single dollar.
Find ways to promote everything else for free.
LIVE Mon. Feb 27
9 AM LA • 12 PM NY • 5 PM UK
During this workshop,
you'll learn:
Where to spend $1,000 in 2023
How to spend every single dollar wisely
What not to spend money on
Go into your next release
with a 2023 Game Plan
Independent artists self-fund their music projects. They spend their own money to make and promote their craft.
And because there is very little money to be made in recorded music due to digital streaming, music is pursued as a passion project.
Learn the ins and outs of breaking a record with $1,000. Maximise every single dollar and get your music heard with a return.
“What if I can't attend live?”
No dramas. Sign up to the session and you will receive the replay valid for
72 hours. Watch at your leisure.
Learn from someone who's built artists to
10M monthly listeners from the ground up
Amber Horsburgh
Former SVP of Strategy at Downtown Records and founder of Deep Cuts - an online course that teaches independent musicians how to get their music heard by millions by using major label tactics.
Amber has spent 10+ years developing strategies for global music brands, labels, and artists including Interscope, Atlantic, Spotify, YouTube Music, Chet Faker, Smino, Mura Masa, and Miike Snow.
Previous & Current Clients
Allday
Ant Beale
Autre Ne Veut
Brett Dennen
Chet Faker
Cold War Kids
Cub Sport
Electric Guest
Elohim
Goldroom
Miike Snow
Mura Masa
Nba YoungBoy
Niia
Nombe
Smino
SOFI TUKKER
Tei Shi
Tkay Maidza
The Academic
The Starting Line
Tommy Genesis
White Denim
YACHT
Spotify
SoundCloud
YouTube Music
Sonos
Google Play
MTV
Downtown Records
Atlantic
Interscope
Amber Horsburgh's career at a glance
🤓 Creator of Fanbase Accelerator - online course teaching independent musicians how to get their music heard by millions
💿 Previous label marketer and brand strategist
🏆 Work awarded by Cannes, Webbys, SXSW Innovation, Clio’s, One Club, Shorty’s
📈 Taught emerging artists how to build fans for Spotify
✉️ Launched Deep Cuts, a music marketing newsletter used by more than 10,000 industry pros. Featured in Billboard and Hypebot
📚 Taught 1,200 students how to build an audience like Macklemore through Skillshare
📲 Wrote Content Strategy 101 for Google’s education app, Google Primer which has 90K downloads
🎤 Interviewed by Spotify, SoundCloud, Water & Music, Music Business Podcast, Your Morning Coffee, Hypebot, Beatstars, and Music Entrepreneur Club
✈️ Worked in NYC, LA, Seoul, Melbourne
📸 Find me on Instagram @deepcuts.co
Testimonials
Want more?
Join Fanbase Accelerator.
Fanbase Accelerator is a hybrid of a self-paced course and coaching service for musicians.
Grow your Spotify streams, social audience, and fanbase with tools & shortcuts used by major labels. Get personalised feedback, join unlimited support cohorts, and a community of like-minded artists.
Fanbase Accelerator is an intensive program that promises independent artists will get their music on editorial playlists, radio, and music festivals. If not, you get your money back.
01
Nail your brand
You've got killer tracks. You know what you want. But, you just don't know how to explain it visually and get other people excited. We'll fix that.
02
Write pitches that get responses
Get the exact pitching template that turns artists from booking 5 shows in 10 years to 10 shows in 1 month.
03
Build a release timeline that scales
Overwhelmed by an upcoming release? Get my release blueprint used at Atlantic, Interscope, and Downtown Records to cruise into your release day confidently.
04
Get your music heard by millions
Learn the 7-fan system that puts you on the fastest path to get your music heard by millions. Work with industry gatekeepers at radio, venues, and digital streaming platforms like Spotify.
"The School of Deep Cuts is a massive cheat sheet."
- Corbu (Band, NYC)
SEEEE YA THERE x
© Copyright 2022 Amber Horsburgh. All rights reserved.