Indie Artists' Roadmap to Budgeting

What does a $1,000 music marketing budget in 2023 look like?

Maximise every single dollar.

Find ways to promote everything else for free.

LIVE Mon. Feb 27

9 AM LA โ€ข 12 PM NY โ€ข 5 PM UK

During this workshop,

you'll learn:

Where to spend $1,000 in 2023

How to spend every single dollar wisely

What not to spend money on


Go into your next release

with a 2023 Game Plan

Independent artists self-fund their music projects. They spend their own money to make and promote their craft.

And because there is very little money to be made in recorded music due to digital streaming, music is pursued as a passion project.

Learn the ins and outs of breaking a record with $1,000. Maximise every single dollar and get your music heard with a return.

โ€œWhat if I can't attend live?โ€

No dramas. Sign up to the session and you will receive the replay valid for
72 hours. Watch at your leisure.

Learn from someone who's built artists to

10M monthly listeners from the ground up

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Amber Horsburgh

Former SVP of Strategy at Downtown Records and founder of Deep Cuts - an online course that teaches independent musicians how to get their music heard by millions by using major label tactics.

Amber has spent 10+ years developing strategies for global music brands, labels, and artists including Interscope, Atlantic, Spotify, YouTube Music, Chet Faker, Smino, Mura Masa, and Miike Snow.

Previous & Current Clients


Ant Beale

Autre Ne Veut

Brett Dennen

Chet Faker 

Cold War Kids 

Cub Sport 

Electric Guest



Miike Snow

Mura Masa

Nba YoungBoy





Tei Shi

Tkay Maidza

The Academic

The Starting Line

Tommy Genesis

White Denim




YouTube Music 


Google Play


Downtown Records



Amber Horsburgh's career at a glance

๐Ÿค“ Creator of Fanbase Accelerator - online course teaching independent musicians how to get their music heard by millions

๐Ÿ’ฟ Previous label marketer and brand strategist

๐Ÿ† Work awarded by Cannes, Webbys, SXSW Innovation, Clioโ€™s, One Club, Shortyโ€™s

๐Ÿ“ˆ Taught emerging artists how to build fans for Spotify

โœ‰๏ธ Launched Deep Cuts, a music marketing newsletter used by more than 10,000 industry pros. Featured in Billboard and Hypebot

๐Ÿ“š Taught 1,200 students how to build an audience like Macklemore through Skillshare

๐Ÿ“ฒ Wrote Content Strategy 101 for Googleโ€™s education app, Google Primer which has 90K downloads

๐ŸŽค Interviewed by Spotify, SoundCloud, Water & Music, Music Business Podcast, Your Morning Coffee, Hypebot, Beatstars, and Music Entrepreneur Club

โœˆ๏ธ Worked in NYC, LA, Seoul, Melbourne

๐Ÿ“ธ Find me on Instagram @deepcuts.co


Want more?

Join Fanbase Accelerator.

Fanbase Accelerator is a hybrid of a self-paced course and coaching service for musicians.

Grow your Spotify streams, social audience, and fanbase with tools & shortcuts used by major labels. Get personalised feedback, join unlimited support cohorts, and a community of like-minded artists.

Fanbase Accelerator is an intensive program that promises independent artists will get their music on editorial playlists, radio, and music festivals. If not, you get your money back.


Nail your brand

You've got killer tracks. You know what you want. But, you just don't know how to explain it visually and get other people excited. We'll fix that.


Write pitches that get responses

Get the exact pitching template that turns artists from booking 5 shows in 10 years to 10 shows in 1 month.


Build a release timeline that scales

Overwhelmed by an upcoming release? Get my release blueprint used at Atlantic, Interscope, and Downtown Records to cruise into your release day confidently.


Get your music heard by millions

Learn the 7-fan system that puts you on the fastest path to get your music heard by millions. Work with industry gatekeepers at radio, venues, and digital streaming platforms like Spotify.

Sign Up

"The School of Deep Cuts is a massive cheat sheet."

- Corbu (Band, NYC)